The don't really compete. DMMT focuses on usability but IKEA effect doesn't say something shouldn't be maximally usable.
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My running theory that the Nostr sign-in flow should feel like an IKEA effect. The user should feel like they're making conscious choices to have freedom and control online. Otherwise what's the point.
The IKEA effect also naturally creates micro influencers, that have the awareness and the expertise to actively teach the flow
True. And preparedness of being lost in an IKEA store is impressions of truth. Trust and verify or something