Pooja Saxena

Pooja Saxena's avatar
Pooja Saxena
🛡️ matratype_at_typo.social@momostr.pink
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Mostly type design + writing, especially Indic scripts Occasionally birding and pixel drawing she/her/they Newsletter: http://www.matratype.com/my-typographic-eye Instagram: https://instagram.com/matratype India Street Lettering: https://indiastreetlettering.com/
“India Street Lettering, the new book by type designer and lettering artist Pooja Saxena, is a warm, thoughtful look at the signs that quietly shape India’s streets... It’s part archive, part love letter, and a deeply satisfying record of India’s everyday typography.” Beaming about the book being featured in The Nod’s fortnightly roundup of unmissable cultural finds
How about a Christmas tree dressed in Benarasi brocade?
All the bazaars giving us the Christmas feels, a love letter to India’s street signs, plus more of The Nod’s current obsessions
 @Blaft Publications image
When you’re making a book, not everything you’d like to include makes the final cut 😿 I had to let many signs go during the development of India Street Lettering
Blaft Publications
India Street Lettering
by Pooja Saxena India’s cityscapes are a typography lover’s paradise. Take a short walk in any urban neighbourhood and you’ll find signboards...
, and among them were advertisements for astrologers. Here’s my small paean to them on the archive blog 👉🏼
India Street Lettering
Sun signs, moon signs, street signs
They didn’t make it into the India Street Lettering book, but signs for astrology shops from Bangalore are nothing short of special.
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As @Blaft Publications and I inch ever closer to making the INDIA STREET LETTERING book a beautiful object everyone can hold in their hands and flip through, I’m so darn happy to see a sneak peek being featured in the one and only Creative Boom 💥 Go have a look at what’s coming on
Creative Boom
Why India's disappearing street lettering is unmissable inspiration for designers
Pooja Saxena
 and if you haven’t already, please pre-order the book
Blaft Publications
India Street Lettering
by Pooja Saxena India’s cityscapes are a typography lover’s paradise. Take a short walk in any urban neighbourhood and you’ll find signboards...
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Sam asked me if I’d like to write for the @Sam at BLAG blog when we first met here, but I felt so uncertain about what I would even say about sign painting in India. It is only now, with the India Street Lettering book in the offing, that I buckled down and put pen to paper. The result is a short essay where I try to unpack how I, as a documentarian and type designer, have tried to deal with the clichés that come with how Indian sign painting is viewed.
BLAG Magazine: Adventures in Sign Painting Craft, Community & Culture
A Type Designer's Take on Indian Sign Painting
Through her India Street Lettering project, Pooja Saxena re-examines the craft and its clichés.