The 'Misunderestimating' Trap:
Many progressives think that people who vote conservative are just stupid, especially those who vote against their economic self-interest.
Some believe that if we tell them the real economic facts, they will change how they vote.
In reality, those who vote conservative have other reasons, and we must understand them.
Conservative populism is cultural — not economic — in nature.
Conservative populists see themselves as oppressed by elitist liberals who look down their noses at them.
They see liberals as trying to impose an immoral "political correctness" on them.
And they are very angry about it.
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FrameLab
Twelve Communication Traps Democrats and Progressives Must Avoid
Dr. George Lakoff outlines the major pitfalls of political framing