We should do vaccine commercials that look like tampon commercials.
It makes 1000% more sense to have a commercial consisting of a woman and her friends riding rollercoasters and hitting the beach and stuff when the product in question is a vaccine to make sure you don't die when someone's kid open mouth sneezes in your face!
You could even do a blue liquid test, but have the blue liquid in a spray bottle sprayed at a mannequin's face like "See what kinds of germs you can get? Seriously, get vaccinated"