Brad Costanzo

I love this mental exercise for personal and professional improvement. 1. Decide what you want in all the specific areas of your life 2. Describe what it would look like if you (3rd person) were doing your best 3. Ask yourself daily if you’re doing your best or just good enough I am painfully aware when I’m not doing my “Best,” so that amplifies the painometer. I know when I’m taking the easy route and when I could give a lot more. I believe there are two main reasons I don’t always do my best. One, I don’t really know what my best would look and feel like if I did it. Two, I don’t constantly ask myself if I’m doing my best in those moments. The Exercise: Step 1: What would an ideal business/career/love life/body/health/social-life/family-life, etc look like? Ask yourself “what do I want?” in each of these areas? What’s the ideal outcome for you? What would you be proud to achieve in each? Now before I get to Step 2, I have a little trick I like to use when it comes to hacking into my own brain. I talk about myself in the third person, it makes it less personal. So instead of saying, “I would do this or that,” I rephrase it as “Brad would do this or that.” Make sense? Step 2: What would it look like if Brad Costanzo did his best… with his business? with his wife? with his friends and family? with his health and fitness? Step 3: Both the easiest step and the hardest. When you’re in these daily situations, ask yourself if you’re doing your best. When I do it, I instantly know if I am or not. Shining a spotlight on your effort like this usually causes me to immediately course-correct and avoid the path of least resistance. That doesn’t mean I do my best in everything I can. Laziness and excuses still get me. Just not as much as they used to. And none of us will always operate at our best, but you can't hit the target if you aren't aiming for it, right?

Found an issue with @primal app which X solved a while back and they should take note. Looking through my followers I see it looks like @Lyn Alden is following me. (Wtf I should be so honored!?) I can see the fake one misspelled her name. But when I click that profile I can’t see the username so it’s way easier for people to impersonate Primal should add more transparency on profiles to actually usernames so easier to recognize these scammers

Is it possible to see how much #nostr network growth is happening and the trends in adoption somewhere?

Do this short exercise to make sure that when You leap… the Net will actually appear On a call with a client yesterday who had come down with a case of the “What-ifs.” 😨 What if the market tanks? 😨 What if a key team member leaves? 😨 What if I screw it all up? I get it, I think this all.the.time. Especially in this environment — where uncertainty is everywhere. That’s when your mind starts to screech like a microphone too close to the speaker, stuck in a feedback loop. But it's really a fear loop. My advice (because I've done this): Create a “Who to Call When” List. 1. grab a piece of paper or open your note app. 2. Write down every area that feels foggy or fragile right now...where you’re unsure, stuck, or exposed. 3. Then, beside each one, jot down the name of a person OR the kind of person — you could reach out to when the moment comes. Not to solve it now... But to know you COULD! 👩‍🦰 a friend who picks up at 11pm. 👨 a mentor who’s walked this path before. 👨‍🦰 a consultant you haven’t hired yet but could. 🧑‍🏫 a peer who won’t sugarcoat it. This list becomes your NET. Practically AND emotionally. It reminds you: - You’re not flying solo. - Help is available — if you’re clear on who and when. Ever heard the delusionally optimistic quote? “Leap, and the net will appear.” The net won't just magically show up. Ya build it, one name at a time. Do this and you’ll realize — Your net, works. Get it? 😉 (I slay myself) So who’s on your “Who to Call When” list? More importantly, who should be but isn't?

These are the only 4 skills you should focus on in 2025 and we’re 1/4 through it. 1. DEEP FOCUS - Attention spans are gone. Even yours. AI makes it easy to do shallow work. Don’t succumb to easy. - Know your biggest distractions and remove them. 2. AI PROFICIENCY -AI only helps you do 5 things better and faster: Think. Create. Communicate. Analyze. Automate. But those entail nearly everything you do. - Assume AI can do any task if you just prompt it correctly - Use AI to learn anything. Fast. - Build AI agents for repetitive tasks in your business - Test new AI tools weekly - it’s like keeping your HR department always accepting applications for talent. 3. AUDIENCE BUILDING - When everything can and will be faked, human connection rules. - AI can build virtually product in hours, so your brand becomes your moat - Systemize content creation: voice notes through the day later condensed with AI. - Post interesting valuable insights daily (like I am) consistently. Focus on one platform until you master it - Get 1000 true super fans : reply to comments, ask for audience feedback and input - Brand loyalty is the best moat for most businesses today. A loyal audience is one of the few ways to protect your business. 4. SALES. - Sales will always be the best skill because it’s closest to the cash register. - Selling in person or online is pretty similar but different enough to get good at both. These 4 areas will create massive leverage and insulation. And they’re easier…but not easy. These are the traps to avoid. AI triggers ADD. more shiny objects than ever. More ideas can come to life. It will be hard to choose. Deciding to do deep work is like deciding to go to the gym. Sucks in the start till you develop the habit. AI changes quickly. Too many tools. Exciting but overwhelming = Toolphoria. Focus on your outcomes not the tools. Lack of consistency and short term thinking will kill your progress. I fell victim to this for too long. This is the hard part that most won’t do. We call them poor. Your best audience cares about themselves not about you but connecting yourself or your business to themselves will make you addictive. Focusing content only on yourself will make you annoying. The most important lesson of all. Remember, you can just do things.