Imagine being one of the antarctic researchers working when Mark Shuttleworth was in Antarctica, trying to hire Ubuntu devs.
"Jim, we're seeing data from McMurdo describing a group of penguins near our sensors. Can you go check the site to make sure the solar panels are still in good shape?"
"..."
"Jim?"
"Oh, sorry. This guy named Mark kept me up all night, said he needed to assemble a team."
"A team to do what?"
"He says he wants to make a pretty good Debian fork with a history of innovation but some less than stellar business decisions."