Marty's Bent highlights Figma's success story, including its impressive financials disclosed during its IPO preparations, specifically noting its $70 million Bitcoin ETF exposure and plans to increase that with spot BTC purchases. He believes this move signals forward-thinking leadership and hopes it will encourage more companies to allocate a portion of their profits to Bitcoin, potentially creating a trend. The newsletter also features analysis of Bitcoin's market dynamics, headlines including a new bank backed by tech elites for Bitcoin and AI and announces a special deal on the Unchained's Financial Freedom Bundle. Finally, it provides links to other TFTC content and social media, and includes a call to download the Opportunity Cost browser extension to start thinking in sats.
Over the past decade, Bitcoin has evolved from a niche technology to a recognized financial instrument, attracting investors and businesses due to its decentralized nature and limited supply. Many companies are now holding Bitcoin as part of their financial reserves for reasons such as hedging against inflation, potential long-term growth, and brand positioning. While some businesses, like Tesla, use Bitcoin as a strategic diversification tool, others, such as MicroStrategy and Bitcoin ETFs, primarily exist to hold and manage Bitcoin. The risks and criticisms of Bitcoin treasuries should also be considered. In 2025, MicroStrategy leads in corporate Bitcoin holdings, followed by mining companies and Bitcoin-native firms.
