When you’re making a book, not everything you’d like to include makes the final cut 😿 I had to let many signs go during the development of India Street Lettering

Blaft Publications

India Street Lettering

by Pooja Saxena India’s cityscapes are a typography lover’s paradise. Take a short walk in any urban neighbourhood and you’ll find signboards...

, and among them were advertisements for astrologers. Here’s my small paean to them on the archive blog 👉🏼

India Street Lettering

Sun signs, moon signs, street signs

They didn’t make it into the India Street Lettering book, but signs for astrology shops from Bangalore are nothing short of special.

As @Blaft Publications and I inch ever closer to making the INDIA STREET LETTERING book a beautiful object everyone can hold in their hands and flip through, I’m so darn happy to see a sneak peek being featured in the one and only Creative Boom 💥 Go have a look at what’s coming on

Creative Boom

Why India's disappearing street lettering is unmissable inspiration for designers

Pooja Saxena

and if you haven’t already, please pre-order the book

Blaft Publications

India Street Lettering

by Pooja Saxena India’s cityscapes are a typography lover’s paradise. Take a short walk in any urban neighbourhood and you’ll find signboards...

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Sam asked me if I’d like to write for the @Sam at BLAG blog when we first met here, but I felt so uncertain about what I would even say about sign painting in India. It is only now, with the India Street Lettering book in the offing, that I buckled down and put pen to paper. The result is a short essay where I try to unpack how I, as a documentarian and type designer, have tried to deal with the clichés that come with how Indian sign painting is viewed.

BLAG Magazine: Adventures in Sign Painting Craft, Community & Culture

A Type Designer's Take on Indian Sign Painting

Through her India Street Lettering project, Pooja Saxena re-examines the craft and its clichés.

INDIA STREET LETTERING is a 🤍 Community Pick 🤍 in the latest Kickstarter newsletter. A big thank you to Mahesh for supporting the project! 🙏 You can support it too https://www.kickstarter.com/projects/blaft/india-street-lettering-a-book/

I’ve got some fun photographs lined up for the cemetery zine, so I really hope that the campaign for INDIA STREET LETTERING reaches the $20,000 mark. @Blaft Publications will send a copy of the zine to everyone who has ordered the book! Let’s go 💙 https://www.kickstarter.com/projects/blaft/india-street-lettering-a-book/

We’re in the last stretch, aren’t we? 10 days to go, and the campaign is about $1250 away from reaching our final stretch goal — a photo-zine featuring lettering from cemeteries in India for everyone who has pre-ordered the book! Help @Blaft Publications and I cross the finish line by boosting the campaign and sharing it with all the typophiles in your life 💙 https://www.kickstarter.com/projects/blaft/india-street-lettering-a-book/

When @Blaft Publications launched the INDIA STREET LETTERING campaign, I wouldn’t have dreamed that it would be 300% funded with nearly a fortnight to go! You can still help us reach Stretch Goal #4 — a new zine featuring lettering from cemeteries in India 🪦👻 Everyone who has pre-ordered the book will get a copy! https://www.kickstarter.com/projects/blaft/india-street-lettering-a-book/