What’s Next for TikTok? The Chinese aren’t just threading the needle, they are – to mix metaphors – finding a solution whereby they get their cake and eat it as well.
A sale to a consortium of American investors will likely occur later this year. It is now rather clear that a host of parties are working diligently in the background to acquire the American TikTok platform. The operative work there is “American”.
The sale will not be for the entire international TikTok platform, at least in my estimation. The ex-American platform is simply too valuable. Moreover, there is now credible evidence that Bytedance is working overtime to create a standalone app which tailored for the American market. Fun fact. This is exactly what China did itself with Douyin available in China and TikTok available in all other market.
What should be expected though is that this new American-only app will end up dramatically underperforming. The “special sauce” that is the current TikTok algorithm will be fully ripped out. There will clearly be a period of integration and there won’t be much of a difference, again at the earliest of stages. Fast forward out a year after a deal is completed and TikTok America is live and I am expecting that overall user engagement will fall off a cliff.
With a poor performing TikTok America platform, I then wonder if we will – once again – witness a deluge of “refuges” flooding back to RedNote. That would be the ironies of all ironies.


Los Angeles Times
TikTok reportedly prepping new app in the U.S. as potential sale looms
TikTok is planning to release a new app in the U.S., according to media reports. President Trump has said a deal is near.