Contrary to popular belief, it's actually GenX which dominates the charts of affluent households, not Boomers. At a ratio of about 4.75 to 1, GenX accounts for 57% of households as those who either earn at least $210,000 or have a net worth of about $1.8 million. Boomers represent 12% of such figures, with Millenials and Zoomers rounding out the remaining 31%. Affluent boomers are spending significantly though, as seen by this figure from page 4 of Visa Business and Economic Insights, Redefining richβthe geographic dimension of the affluent from November 2025
From the article "While total spending peaks around age 50, consumption for individual categories peaks at different ages. These differences tell the story of how consumer priorities shift over their lifetimeβstarting families and buying homes in their 30s, traveling and dining out in their 50s, and healthcare needs later in life. These patterns apply to all consumers, affluent and non-affluent alike."
If you're interested in this, you can find the full report at
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