Loyalty is a psyop. Any rules in games or in life that can be broken are created to exploit others.
The only real rule set is the one imposed by the universe itself — the laws of physics — because they cannot be broken. All other rules are human-made and exist to deceive, control, or extract value.
If you agree to follow arbitrary rules that can be broken, someone eventually will break them and exploit you.
This is why expecting others to follow rules out of principle will always lead to disappointment. If you want rules to be followed, you must tie them to reality itself — to incentives, constraints, and conditions that make breaking the rule irrational or undesirable. Be smarter. Build systems where rules cannot be broken, not because of morality, but because of structure.
For example, if you expect a woman to be loyal to you simply because you are in a relationship, that is an arbitrary rule. And it does not matter whether you follow it yourself. If she finds a better option, she will break the rule. The only way to make the rule effectively unbreakable is to be her best option. If you are, she will not want to break it.
The same applies to clients and products. If you expect customers to be loyal for symbolic or emotional reasons, you will be disappointed. But if your product is clearly the best and alternatives are inferior, loyalty becomes a natural consequence.
The same applies to employees. If you expect loyalty because of titles, contracts, or ideology, you will fail. But if your company offers the best conditions, opportunities, and environment, people will be far more likely to stay and follow the rules.
But. Humans are chaotic, and countless factors influence their behavior and decisions. This is why human logic should never be treated as absolute. Chaos must be calculated into any serious system. People sometimes break rules for irrational or random reasons. If you want to be successful, you must also account for this variability and design your vision and structures to withstand it.
— Warrior's Path
