Imagine walking into a car dealership and saying you urgently need a car, that you’re in big trouble, and if you don’t buy one right now you’re finished. How do you think this will affect the salesman’s behavior? How will it affect the price? Life is a constant chain of negotiations. Everyone wants to get as much as possible while paying as little as possible. Love and relationships are no different. Women will try to get as much attention, influence, and resources as they can. If you allow it, they’ll take everything. This is why you must hold the power dynamic in a balanced, beneficial state. When you say “I love you” to a woman, it signals that you belong to her. Evolutionarily, women belong to the man they love — so she projects the same logic onto you. You appear just like the desperate customer at the dealership, signaling that she can extract as much as she wants from you. You won’t truly understand this until you experience it yourself. So try it. From my experience, every time I said it, her behavior changed — she started demanding more of everything. This is why you never say “I love you” to women. Never. There are no benefits — only drawbacks.