Nike quietly sold its digital products subsidiary RTFKT on December 16 for an undisclosed sum, roughly one year after Nike shuttered the NFT unit (Matthew Kish/Oregonian)
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Nike sells RTFKT: Digital products subsidiary quietly offloaded in December
The sale comes as CEO Elliott Hill refocuses Nike on sports and questions persist about Converse’s future after a 30% sales drop.
Techmeme
Nike quietly sold its digital products subsidiary RTFKT on December 16 for an undisclosed sum, after Nike acquired it in 2021 and shuttered the NFT unit in 2024
By Matthew Kish / Oregonian. View the full context on Techmeme.