As startups flood the market with AI shopping agents, Amazon is playing defense by blocking agents' access to its site and investing heavily in its own tools (Annie Palmer/CNBC)


CNBC
Amazon faces 'leader's dilemma' — fight AI shopping bots or join them
Agents like OpenAI's Instant Checkout and Perplexity's Instant Buy threaten to reshape the e-commerce landscape.

Techmeme
As startups flood the market with AI shopping agents, Amazon is playing defense by blocking agents
By Annie Palmer / CNBC. View the full context on Techmeme.







