Trolling is a science.
When you respond to trolls, you reward them with clicks and clout.
Better to:
1. Avoid the engagement trap.
2. Frame issues from your own viewpoint.
3. Block!
Why you canβt win debating trolls (w @Gil Duran):

FrameLab
Response is Reward: Why you can't win debating trolls on Twitter (or in life)
Some tips to roll the trolls and frame your own message on social media and elsewhere
