One-third of Gen Z may never marry. Yet American retailers still largely ignore the diverse needs of singles who are spending billions.
Not so in China, where Singles' Day (11/11) generates $150 billion in sales annually 

The Conversation
Singles’ Day is a $150B holiday in China. Here’s why I think ‘11/11’ will catch on in the US
Singles are reshaping culture and commerce in Asia. A professor of marketing explains why the US could be next.








