This isn’t sci-fi: OpenAI and Stripe just launched a feature letting you shop on Etsy — and soon over 1 million Shopify stores — directly inside ChatGPT. Marketing researchers say it could be the biggest shift in shopping since smartphones – and it may cost you money.


The Conversation
OpenAI slipped shopping into 800 million ChatGPT users’ chats − here’s why that matters
AI agents are poised to do your online shopping for you, with major consequences for the e-commerce industry – and your ability to make choices.


