Each "bull run" just feels different than the last. 2013, barely anyone I knew mentioned BTC. 2017, a few did, but mostly to poke fun at about when it would crash in tulip fashion. The hype in 2021 when it was in this price range was so retail driven and media was focusing on producing content for retail to read. Friends and colleagues were just starting to mention it more and ask if I still owned any. I'd long given up promoting it to them and would just say "yeh, some". Now here we are back in the same range, and it feels so more under the radar for the hype amid retail. So wild. Truly each time has been its own animal. Which is why I never believe any of these projections or hypflunecers trying to sell you their shovels. It's all white noise to me. I just ignore them and keep stacking.