Chore Coat Report - 004. WERE STILL CUTTING. But dropping off the first stack with our seamstress tomorrow.

We want to make your next favorite shirt

Brand mood boards. These things save me. And get me so excited when I look at them. I got to have them printed out and pinned to my walls. Just a reminder of the world I want to build - and the world I want people to feel when wearing our stuff. We’re not there yet - but it’s the North Star.

We have a hat. And it’s back in stock. Made in America like our shirts.

Indigo Denim in the shop 🤌

Chore Coat Report #3. We got way more orders than I thought. Unprepared for this volume. Unmanned. Imposter syndrome is at the gates. But we will not give up. The coats will get made. And process will get smoother.

heavy, slubby, soft and 100% cotton fabric 🤌