Sometimes on my toughest days, when sales are low, returns hit my mailbox, invoices come in, and I have to work all weekend. I just stare up at the sky and say: ‘Long live West Major’ And yes I imagine myself in full medieval armor, holding a battle axe. With long brown hair absolutely flowing. And another gear is found. And somehow, we survive, and keep growing. Little by little.

You ever have one of those days where you give zero fucks and just wear the most dirt bag running shoes you own to work? That was today for me. And I feel grounded.

Some pretty awesome shots of the country artist Thomas Rhett in one of our shirts. I saw him post these on his story, and I managed to get some screen shots 👀