Wait until this dude sees the wool / silk / cotton blend we’re dropping in the spring.

We will save the American western shirt.

Another 43 western shirts have been deployed across the country. Spent all day getting these processed, packed, organized and shipped out to 7 different stores. Next task. 🫡 🇺🇸

Another day. Another video of me stripping down into a western shirt for Nostr.

I’m just an absolute sucker for a cool western shirt.

Waxed Canvas - Desert Chore Coat WIP. Collar has been secured. Right sleeve has been attached. Left is next. I think the Chore Coat might save western wear in America.

I’ve had a bunch of people tag me / send me photos from the Post Malone runway show in Paris and ask my thoughts. Here’s my thoughts… I think it’s awesome. Haven’t seen any of the pieces in person of course. But assuming they’re well made and high quality, then I think it’s awesome. Favorite thing I saw was the little guitar pick pocket on his jeans. The jackets look great too. And I didn’t see any tech fabric western fishing shirts - which makes me happy. Not a fan of those. Looks like he’s using natural materials, the stuff looks tasteful and classic, with a few wild cards. Cause why not. The dude is going for it, taking new creative risks, trying new things. When he doesn’t have to. The world needs more of that. And if he gets more people into western wear, then hell yeah. He’s worn tons of stuff from many other smaller brands over the years including ours. Never asked for anything for free. Just did it. I hope it’s successful and he succeeds.

I can’t see a double rainbow, and not think of that YouTube video from 15 years ago

So hard. Yet so simple.