โDonโt trust; verifyโ is total bullsh*t.
100% the wrong approach.
***
There are hundreds (if not thousands) of startups in the bitcoin space.
Most are run by founders who think:
โ If only people tried my app / service, theyโd invest instantly.
The product is 100% sound, so itโs a winner.
โ ๏ธ NEWSLFLASH: People are not nodes.
They wonโt verify things that might not be worth their time.
If you want to grow your userbase, you have to work TOGETHER when onboarding.
If you want to build partnerships, you need to network with other founders.
If you need capital, convince investors youโre an expert operator.
You need to build trust FIRST. ๐ค
For startups, marketing is NOT about affiliate codes and reposts on X.
Itโs not about pitch decks or product demos.
Itโs about building trust.
And you know who people trust?
PEOPLE, not companies.
I see a lot of founders stuck in a loop reposting company announcements and product updates.
That doesnโt build trust!
๐ Trust = opinions, stories, deep expertise, personal updates, honesty, and vulnerability.
Consistent trust-building generates inbound inquiries from partners and investors
(trust me).
I work together with btc founders to achieve this.
That way, you can save time and focus on your business.
I deliver the content; you take all the credit.
Want to know more?
Send me a DM, and we can set up a 21-minute chat.
21-min meeting - Philip Charter
Let's ride!