"The powerful understand that narrative control is everything. Power is the ability to control what happens, but ultimate power is the ability to control what people THINK about what happens. Human consciousness is dominated by mental narratives, so if you can control what narratives the humans believe about their reality, you can control the humans.
"...The empire invests extensively in narrative control, as do manipulative people in general. If you've ever had the misfortune of knowing a malignant narcissist or sociopath, you'll know they tend to pour immense amounts of energy into manipulating the social narrative about themselves and the people in their circle. Manipulators understand the power of narrative control, while ordinary people do not."
https://nitter.net/caitoz/status/1904997087873573072