With Sora bringing deepfaked videos back into the public discourse, I am reminded of the C2PA standard, which is one tool for attempting to verify an image— from being taken by a camera to being displayed to a user on a website— has not been generated with AI.
As much as I'm a Luddite, this feels like a place where increasing adoption of a tech solution (I guess, if developing and implementing a standard counts as "tech") could genuinely help address a pressing issue.
The Verge
This system can sort real pictures from AI fakes — why aren’t platforms using it?
It’s taking years to get platforms to adopt the C2PA’s standard.