The more companies that adopt Bitcoin as a treasury asset, the more legitimate and normalized buying and holding Bitcoin becomes. At some point, you have to ask: how many companies need to make holding Bitcoin a core principle before individuals realize it can work for them too?
Because in the end, it’s not just about what Bitcoin is; it’s about what Bitcoin is to you.
These treasury announcements are starting to feel like a casino floor: flashy headlines, wild bets, but I still believe they’re a net positive for Bitcoin in the long run. They broaden awareness, diversify Bitcoin’s appeal, and create fiat wrapped onramps for those not yet ready to custody their own. Call them fiat coated orange pills.
Bitcoin is maturing, but our collective understanding of its macroeconomic role is still in its infancy. It’s not that Bitcoin is getting less volatile…it’s that the holders are. Treasuries will act as a proxy for sell pressure. After all, someone who buys an ETF or a fund is much more likely to sell than someone who self-custodies cold sats. And even among those who hold both, the proxy is usually what gets sold first. Why? Because the proxy comes with fiat tricks: tax advantages, liquidity tools, institutional buffers; that help it weather storms while still carrying the corn.
Personally, I hold only cold, hard sats. Everyone should be free to do what they want with their money, but for me, being Bitcoin only is simple, clean, and satisfying. Why risk underperformance chasing vehicles that ultimately just try to replicate what holding Bitcoin already achieves?
That said, I’m still bullish on Bitcoin’s properties as more companies adopt it as a store of value. But just because a company buys Bitcoin doesn’t mean they’re automatically trustworthy or credible. And it also doesn’t mean they’re evil either; if they’ve tied their success to Bitcoin, it’s fair to assume they want it to succeed. Still, trust is the sticking point. If I could rely on others to have my best interests in mind, I probably wouldn’t need Bitcoin in the first place.
I’d consider buying Bitcoin treasuries if I thought I could outperform Bitcoin and end up with more sats. But with taxes, friction, and no crystal ball, that’s a tall order.
So I’ll keep stacking. I’ve realized I might be wrong about a lot of things, but I’ll never be wrong for stacking a little more.
Because when a man is grown, he doesn’t need a diaper; he handles his own shit. He just needs paper to wipe it.
