A brilliant video (short) from 2004 predicted the rise of algorithms in creating personalized information ‘bubbles’ in a fictional future system called EPIC that, by 2014, has taken over the media landscape. It is worth quoting at length, and I suggest the 9 minutes: 
Internet Archive
EPIC 2014 : Robin Sloan : Free Download, Borrow, and Streaming : Internet Archive
A vision of the hyper-converged future. In the year 2014, The New York Times has gone offline. The Fourth Estate
