The next chapter of European tourism is greener, smarter and more inclusive ✨
The 2026 Smart Tourism champions are already showing the way forward.
🇫🇮 Tampere is raising the bar with a sustainable, community-focused approach that creates long-lasting value.
🇭🇷 Dubrovnik is redefining responsible tourism through data, long-term planning and strong local engagement.
Europe can remain the world’s leading destination by being the most responsible.
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Mobility and Transport
Tampere and Dubrovnik selected as 2026 European Capital and Green Pioneer of Smart Tourism
Today, the European Commission announced the 2026 European Capital and Green Pioneer of Smart Tourism, celebrating tourism destinations leading in ...


