Firefox's killer feature is that it's not chromium. That's the pull. Nothing to do with tab grouping or UI design.
When your userbase is made of people who don't want bullshit, you are taking a risk with every new feature, especially the ultimate bullshit feature of AI
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> Enzor-DeMeo spent 2025 racing to make Firefox a more compelling product, adding things like tab groups, while also trying to figure out how the browser should integrate with AI.
It's a web browser! It doesn't have to be compelling! It's for accessing compelling stuff!
I feel like the "it's good for building prototypes" vibe coding excuse ignores the way that building a prototype also helps build a strategy for how to code the real thing. As in, a prototype isn't just to validate the idea, it also helps validate the best course of production.
