# 1.6 million Brits hit switch on their landline or broadband provider
I guess that competition is good, as is removing barriers to switching.
But I also find it a bit odd to celebrate this, perpetuating the nonsense of deep initial discounts followed by price hikes.
What about a focus on ISPs which do things so well, including their approach to pricing, that they keep their customers happy, with no reason to want to switch?
https://www.ofcom.org.uk/phones-and-broadband/switching-provider/1.6-million-brits-hit-switch-on-their-broadband-provider