āIsrael has lost Gen Z. Thereās no way Israel can rebrand after a genocide like this. No way they can go back to being āthe startup nation.āā
āJehad Abusalim, co-editor of āLight in Gaza: Writings Born of Fireā and Executive Director of the Institute for Palestine Studies-USA told Drop Site. He said:
āAll the attempts in the past to paint Israel as what it is not⦠you know, a secular tech hub thatās LGBTQ-friendly on the Mediterranean⦠marketing Tel Aviv as this culinary capital of the Middle East⦠sending food YouTubers to do fun programs eating falafel on the streets of Tel Avivāthis doesnāt work anymore.
And the Israelis realize that. The most recent attempt at normalizing Israel with certain Gulf states didnāt really work in terms of making Israel accepted in the region.
So now, the only way Israel can survive and assert itselfāand preserve its survival as the settler-colonial, genocidal entity that it isāis through the continuation of the state of war. Against Palestinians. Against neighboring countries. On a regional scale, as we saw with the war on Iran.
Itās hard to see how this will unfold in the next 10 years. But in terms of Israelās position in the Westāit has suffered greatly. In public opinion. In how itās viewed as a state.
This war is being brought to places like the United States, where people are getting arrested, kidnappedāsuspended from colleges, harassed at airports. Thereās this Israelization of everything, to preserve the entity in its current shape and form.
But all of this comes at a heavy price. And for now, the political class in the United States seems willing to pay that price.
Weāre seeing interesting changes not only on the left, but also on the rightācertain voices emerging that are calling for rethinking this so-called special relationship between the U.S. and Israel.
Israel has lost Gen Z. Thereās no way Israel can rebrand after a genocide like this. No way they can go back to being āthe startup nation.ā
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