π° News Alert...
π Title: Coca-Colaβs 2025 AI Holiday Ad Sparks Debate Over Technology and Tradition
ποΈ Published: 2025-11-05T15:01:13.000Z
π Summary: Coca-Cola has launched its second AI-generated holiday campaign featuring the iconic holiday trucks, created with tools like OpenAIβs Sora and Googleβs Veo 3. While pioneering in AI use, the ad drew attention for visible glitches, such as trucks gaining or losing wheels and shifting shapes, highlighting current limitations of generative video AI in maintaining visual consistency. Despite some criticism, Coca-Colaβs global VP of generative AI, Pratik Thakar, emphasizes the importance of innovation over perfection, citing strong consumer response and high brand recall scores. The campaign reflects broader industry tensions balancing creativity, quality, and rapid AI adoption in advertising.
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Business Insider
Coca-Cola holiday ad exposes one of the biggest problems with AI-generated video
Coca-Cola's 2025 holiday ad is an AI remake of its classic "Holidays are Coming" spot. Just don't look too closely at the wheels on the trucks.
ποΈ Source: Business Insider
π #AIAdvertising #BrandInnovation #HolidayMarketing