IDC expects Apple to ship just 45,000 units of the Vision Pro in Q4 2025; Sensor Tower says Apple cut digital ad spend for the headset by 95% in 2025 (Michael Acton/Financial Times)

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IDC estimates that Apple shipped just 45,000 Vision Pro units in Q4 2025; Sensor Tower says Apple reduced its digital ad spend for the headset by 95%+ in 2025
By Michael Acton / Financial Times. View the full context on Techmeme.








