What We Make Stands Testament to Who We Are
# Know How - Jony Ive’s Philosophy of Design
A black and white drawing of Jony Ive reading Kant.
Over the years, the designer behind the colorful iMacs, the iPhone, and the Apple Watch has come to sound more and more like a reincarnation of Aristotle. At Apple his discourse on form, essence and matter read as high-concept marketing. But bit by bit, step by step, it started to feel almost like the opposite.
His 2021 CCA Commencement Address felt like a genuine meditation on design.[^1]1 Last week, at a PR-event for an Multibillion e-commerce platform, no less, he gave what amounted to a masterclass in design philosophy. In the span of an hour, Sir Jony Ive echoed Plato, Aristotle, and Wittgenstein, with clarity, grace and humility.[^2]
So you start to wonder: is old school philosophy, “love for wisdom”, the secret sauce of his new company, LoveFrom? Or does philosophy find us when we’re really, really serious about what we do? Or did he just get better at high-concept marketing?
[^1]: Jony Ive’s CCA Commencement Address and Advice for the Graduating Class
[^2]: A conversation with Jony Ive
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Know How
Jony Ive’s Philosophy of Design
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What We Make Stands Testament to Who We Are \ stacker news
Know How - Jony Ive’s Philosophy of Design A black and white drawing of Jony Ive reading Kant. Over the years, the designer behind the colorful i...