Advertising literally adds zero value to the world, and does quite a of harm. It's not even just about the privacy issue; we already know what that looks like and we don't want it. The core premise of Mark Surman, Mozilla's President, is that "We can’t just ignore online advertising — it’s a major driver of how the internet works and is funded."
We can actually. We need to explore other models. And people are, but it sure would help if they had access to the resources of an organization as large as Mozilla. An organization large enough to be a driver of how the internet works and is funded. Really wish they would show some vision, instead of following down a path when we *know* where it leads.