⚡️🚨 NEW - Microsoft buries its iconic brand.
Microsoft has just renamed Office "Microsoft 365 Copilot app." 400 million users have become "AI users" overnight, at least in the storytelling.
Yet Microsoft Office was one of the most recognizable brands in the world. A strange decision? This shift to Copilot is ultimately just the logical continuation of a strategy where AI becomes the main product...
It remains to be seen whether users will follow as easily as the name changes.
And Office is not an isolated case. Microsoft is also transforming Edge to adopt the same visual language and logic as the Copilot application—menus, tabs, settings... even when Copilot is disabled.
