SQRL invented the anti-phishing public key cryptography based approach to website authentication many years ago. It was a beautiful spec of one page with multiple grassroots implementations.
Then they decided that the simple "I sign something with a key" approach wasn't good enough, they also had to cover a bazillion other key management things in the protocol so they brought a team of academics that turned the thing into a 300-page unreadable spec that no one ever implemented fully.
LNURL-auth basically reinvented the original simple SQRL version in 2019 and got many implementations and some traction within the bitcoiner realm.
But at the same time another team of academics probably by paid by some evil people were creating Webauthn, i.e. "passkeys", which solves the exact same problem and works in the exact same way, although this time the spec is much bigger than even the worst version of SQRL and apparently designed to create centralization.
It took them at least 6 years to get browsers and phones and some websites to start adopting this behemoth, but so far there are no answers to what is their real purpose or to the question: "what if I lose my phone?".