Another banger from George Monbiot:
"If such claims arose from any other sector, we would recognise them for what they are: industry lobbying. But because their bucolic imagery chimes with deep cultural themes, enthusiasm for such non-solutions extends all the way from McDonald’s to King Charles. The phenomenally complex challenge of feeding the world without devouring the planet will not be met through wishful thinking and romantic simplicities."


the Guardian
New reports tell us cattle and sheep farming can be sustainable – don’t believe them, it’s all bull | George Monbiot
Feeding the world sustainably is an incredibly complex challenge, yet some people are trying to sell us a bucolic fairytale, says Guardian columnis...
